Research shows that 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing in their general marketing strategy.
Quality content is critical to a successful marketing plan, especially in a competitive field like fintech or financial services.
If you don’t have time to write content for your website, you might be thinking about hiring a freelancer or agency to help you out. While this can be a great decision, it’s also imperative that you find someone who has experience in the finance world.
Why is experience so important? Here are some of the top reasons why fintech and financial services articles should be written by industry experts.
Say you hire a writer or agency that has lots of SEO and general content writing experience but doesn’t know much (or anything) about the financial services market.
Their articles might be formatted well and keyword-optimized. However, they also might not make any sense to your readers.
Someone who lacks experience in the financial services world may struggle to provide high-quality and factual information to your audience.
When you consider how complex some of the topics your audience is researching and looking to you for advice on can be, doesn’t it make sense to work with someone who already has at least a baseline knowledge of the subject?
Provide More Valuable Content
When you work with writers who lack expertise in fintech and financial services topics, you may also end up with surface-level content.
In many cases, the writer might know enough or be an adept enough researcher that they can produce a technically correct article. However, when you look closer, you might find that the article doesn’t really tell your audience anything they don’t already know.
The article might also contain information that they could find anywhere, making it harder for your company and your website to stand out online.
Connect with Your Target Audience
If you deliver factually incorrect content or fail to provide content that is interesting and valuable, you’ll struggle to build a strong relationship with your target audience.
If you’re known for consistently putting out subpar content (and who wants that to be part of their reputation?), people won’t think of your business when they want to learn more about the fintech world. To make matters worse, they also won’t think of your business when they need financial services like those you offer.
If you work exclusively with writers who are experts in the fintech and financial services sectors, you will add more credibility to your brand.
This could be something you point out on your website or social media posts to differentiate your business from others in the industry. If people know that you have taken the time to vet writers carefully and partner with actual experts, they might be more inclined to trust you when they have financial questions.
Tips for Hiring an Expert
Okay, you can see why it’s beneficial to hire an expert to help you create fintech and financial services content. How do you find the right person for the job, though?
Here are some tips to help you get started:
- Ask about their experience: Find out what their background is and if they have worked in the finance sector previously.
- Ask for samples: Check out samples of their past work, and be sure to look for inaccuracies, outdated information, etc.
- Read reviews: Look at reviews or testimonials from past clients and consider what kinds of businesses they’ve assisted in the past.
These simple steps can help you sift through all the writers out there and find the best person to join your team.
Need Help Writing Fintech and Financial Services Articles?
Are you interested in hiring a professional to help you write fintech and financial services articles for your blog? If so, make sure you choose someone who is an expert in the field.
Need help finding financial services experts? Our team at Fintech Content Marketing is here and ready to assist you!
Contact us today to learn more about our content creation services or to get started.