Find Out Why Fintech Brands Love Fintech Content
Our content is designed to make your life as a marketing leader easier. It’s a huge chunk of your to-do list crossed off, every week.
Still not convinced? Don’t just take our word for it — check out how we have helped Fintech companies grow their business with our content marketing services! We’ve worked with over eighteen companies.
Client Revenue Increases by 250%
Our client, a B2B FS company that delivers technology services to Tier 1 banks had, like many of our clients, an exceptional track record of work and a great sales team, but their marketing consisted of an out-of-date website and rarely-used LinkedIn.
They decided to outsource their entire marketing to us. We created their strategy, their budgets, and delivered the work on a monthly basis. We started by redesigning, rebranding, and rewriting their website, with a focus on conversion and providing social proof. We then delivered 8 articles per month, a whitepaper per quarter, managed their social media profiles, and delivered a range of other marketing materials, including monthly videos.
Over the course of three years, their revenue has increased by 250%, and we’ve seen a huge uptick in their traffic, leads, and brand affinity.
Organic Traffic Grows by 88%
Our client, a B2B Fintech Consultancy working in Open Banking enablement were looking to improve their marketing. They outsourced their entire marketing department to us. We created their strategy, mapped out their budgets, and produced all marketing materials, including articles, whitepapers, bylines, ads, and personal branding.
Within six months the organic traffic to their website had grown by 88%, their bounce rate had reduced by 11%, and the average session duration on their website had increased by 8%.
More importantly, they received 50x more leads (several hundred compared to four) throughout the six month period in comparison to the previous six month period and saw a substantial increase in past prospects getting back in touch with the desire to now go ahead with deals.
Doubled Social Media Followers
A digital banking company were looking to increase brand awareness and gain more followers.
We took over their social media accounts, producing graphics and content, and put together a podcast hosted by our founder Deborah Boyland. It featured some of the most up-and-coming innovators, authors, and leaders in digital banking.
Over the course of one year, the company doubled their social media following, without paying for brand awareness ads. Their new following predominantly consistent of potential clients with buying power, or possible job applicants.
Increased Leads & Sales
A fifteen year old SaaS platform saw exceptional results when they entrusted us with their marketing.
After outsourcing their entire marketing to us, this big-ticket platform saw an increase from an average of 2 inbound leads per month, up to between 8 – 12 inbound leads per month. The number of deals they closed on average per month doubled, and they won three huge deals with companies that were considered leaders in their industry, who they’d had previously been unable to get in touch with.
To help deliver these results, we recreated their website, produced regular, SEO-optimized content over a prolonged period, updated their sales collateral, sent out a regular newsletter with a focus on increasing brand loyalty, and improved their brand image.
Tripled Organic Reach
A payment service provider was looking to increase their search engine footprint and create more full funnel content.
We rebranded their site and updated their landing pages using SEO best practices. We conducted SEO keyword research, narrowed down the keywords that had true market value, and created a six month content strategy that included a mixture of articles, whitepapers, and social posts.
Within six months, they had tripled their organic Google search console impressions, and were showing up in the search engines for many of their top keywords.
4 x Increase in Leads
As an onboarding compliance platform, our client knew the importance of first impressions.
They decided to let us rebrand and redesign their website, social channels, sales material, and content.
In the following year, they received 4x more inbound leads, saw less friction in sales calls, and felt an increase in brand affinity from their customers, followers, and prospects.
