The financial services industry has been disrupted by technology, and fintech companies have been at the forefront of this change. From mobile payments to peer-to-peer lending, fintech companies have used technology to provide consumers with new and innovative ways to manage their finances.
As the fintech industry has grown, so too has the need for effective marketing strategies. Fintech companies must find ways to reach and engage consumers, and data can play a vital role in this process.
In this guide, we explore the role of data in a fintech marketing strategy. We discuss the ways in which data can be used to create targeted marketing campaigns, understand customer behavior, and measure the success of your marketing efforts.
Data Helps You Understand Your Competition
In order to create an effective marketing strategy, you need to have a good understanding of your competition. Data can help you to understand what your competitors are doing right and where they may be going wrong.
By analyzing data from your competitor’s marketing campaigns, you can learn more about the strategies that are working well for them and identify any areas where they may be vulnerable. This information can then be used to create a marketing strategy that is tailored to your specific strengths and weaknesses.
To collect data about your competitors, you can use a variety of tools, such as Google AdWords. These tools will provide you with insights into the keywords that your competitors are targeting, the ads they are running, and the results they are seeing.
You Get to Understand Your Audience
Another important aspect of data is that it helps you to understand your audience. Without data, it can be difficult to know who your target customers are and what they are looking for.
By collecting data about your customer’s demographics and psychographics, you can create marketing campaigns that are better targeted to their needs. Additionally, you can use data to segment your customer base, which allows you to create more personalized marketing messages.
There are a number of ways to collect data about your customers. One option is to use Google Analytics. This tool provides you with detailed information about the people who visit your website, including their location, the pages they view, and how they found your site.
Another option is to use surveys. Surveys can be used to collect data about your customer’s needs and wants. They can also be used to gather feedback about your products or services.
Data Can Help You Understand Your Industry Better
In order to be successful in the long term, it is important to have a good understanding of your industry. Data can help you to understand the trends that are shaping your industry and the challenges that you may face in the future.
Additionally, data can help you to identify new opportunities for growth. By analyzing data, you may be able to identify new markets that you can enter or new products that you can develop.
There are a number of ways to collect data about your industry. One option is to use industry reports. These reports provide detailed information about the size, growth, and trends in your industry.
Another option is to use market research surveys. These surveys can be used to gather data about your customer’s needs and wants. They can also be used to gather feedback about your products or services.
Finally, you can use data from your own company. By analyzing the data that you have collected, you may be able to identify new opportunities for growth.
You Get to Measure the Success of Your Marketing Campaigns
Finally, data can also be used to measure the success of your marketing campaigns. By tracking the results of your campaigns, you can see which ones are performing well and which ones need to be improved.
Additionally, data can help you to calculate the return on investment (ROI) of your marketing campaigns. This information is essential for making decisions about where to allocate your marketing budget. This way, you can ensure that your marketing campaigns are as effective as possible.
Leverage Data to Create Successful Marketing Campaigns
Developing an effective marketing campaign requires you to have a good understanding of your customers, your competitors, and the fintech industry. Additionally, you need to be able to measure the success of your marketing campaigns.
Data is an important tool that can help you to achieve all of these things. By collecting and analyzing data, you can create marketing campaigns that are better targeted, more effective, and more efficient.
4 Best FinTech SEO Agencies
SEO has become the holy grail of every online business, and it’s not hard to see why. Fail to score that top of the page Google listing, and your business might as well be invisible. A HubSpot study found that 75% of consumers never scroll past the first page of search engine results.
In fintech it’s no different, and in fact it might be even harder to stand out, with the sector growing ever larger year-on-year. Statista reveals that there were over 25,000 fintech start-ups in 2021 alone, more than 10,000 of these in the Americas – a rise of over 25% on 2020’s number.
Issues of trust, awareness and perceived transience within the sector make SEO more important for fintech companies. You build your reputation through excellent SEO results, by letting your customers know you are here to stay.
Below we give our recommendation of the four best SEO agencies for fintech companies. To help you choose, we’ve chosen the best firms that specialize in keywords, content marketing, link building and backend optimization, respectively.
Fintech Content – Best for Meaningful Content
One of the best ways to build organic reach is through original, insightful content. Well-written and informative articles, white papers from thought leaders in the industry, and listicles which go viral all contribute to adding value to your site and increasing traffic.
Fintech Content specializes in pairing writers with unique, deep fintech knowledge with start-ups and established players who want to scale up or reach new consumers. The company’s ultimate aim, as stated on their landing page, is to “attract your target audience, boost your search engine ranking, and convert visitors into leads.”
If you don’t believe us, check out their blog, where their experts break down such topics as crypto content marketing, personal finance marketing and the rise of virtual influencers.
If you’re looking to position your brand as a thought leader in your sector, quality content, with regular updates, will help boost those SEO rankings. Talk to Fintech Content today about the radical difference good content can make.
High Voltage – Best for Getting your Keywords Right
This company is all about the SEO – Clutch assesses they are 90% focused on this aspect of web presence. High Voltage’s clients include Coinjar, the crypto exchange for which they achieved a 55% increase in traffic within three months. They also worked with SaaS accountancy platform Freshbooks, ramping up their organic traffic from 225K monthly visits to over 2.5 million.
High Voltage’s Kyle Roof has this to say about keywords: “there’s an easy way to know which keywords you can rank for quickly, by understanding your sites traffic tier, and optimizing for keywords within that tier.” The agency happily gives away such tips and tricks via its blog.
High Voltage own a patent on isolating Google ranking factors and employ scientific methods to ensure their clients win the SEO arms race.
GalacticFed – Best for Link-Building
It’s called the web for a reason. The more links you have, the easier your customers can find you (like a spider finding its prey!) But quantity isn’t everything and GalacticFed appreciates the difference between a prestige link that will score well on Ahrefs, and a dead site that will drag your SEO down.
GalacticFed recently worked with a FinTech startup providing home ownership loans, achieving more than 100% improvement in backlink performance within five months. Here’s a typical gem of insight from GalacticFed’s blog (from content writer Sarah Harris): “acquiring even a few backlinks via quality guest posting can skyrocket your ranking on Google.”
GalacticFed have worked with Fortune 50 companies and plenty of start-ups (including in fintech) and are a creative and fun agency to work with, particularly if backlinks are going to be a key part of your strategy.
Inbound FinTech – Best for Website Audits and Marketing
There is a lot of SEO juice to be squeezed out of such esoteric concepts as image optimization, update frequency, alt text for photos and URL structure. Inbound know this better than most. Here’s what they have to say about web design: “a poorly constructed website can undermine your marketing efforts, damage your brand and lead to penalization from Google.”
To address this aspect of SEO, Inbound offer a full website design and development service, which will look at every aspect of your website’s performance. Alternatively, work with them to build the perfect site from scratch. They are no slouches, winning the FinTech Award for Best FinTech Marketing Agency three years running (2019-21).
The agency is about a lot more than web design, however, offering start-ups support with lead generation, HubSpot onboarding, and advertising insight. Here’s what one of their clients had to say: “their fintech knowledge and genuine curiosity help make our SEO efforts particularly successful.”
Whoever you choose to work with to improve your SEO, rest assured the investment of time and money will help you climb those mythical Google rankings and stand out in a crowded marketplace.