SEMrush is one of the most popular content marketing tools in the world — approximately 10 million people currently use or have tried it!
Are you interested in using SEMrush’s tools to improve your financial services business’s marketing strategy?
If so, this guide can help. It discusses the essentials of SEMrush content marketing to help you see the best results and make the most of your subscription.
What Is SEMrush?
SEMrush is an award-winning content marketing tool. It offers features to assist with Search Engine Optimisation (SEO), on-page SEO, competitor analysis, content marketing, social media management, market analysis, and more.
Business owners of all kinds (including financial services professionals) can use SEMrush to run effective campaigns, measure their success, identify ways to improve, and achieve their marketing goals sooner.
SEMrush Content Marketing Best Practices
To experience all the benefits that SEMrush has to offer, you need to know the best practices for this tool. The following are some tips to help you use it to win at content marketing:
Conduct Quick Content Audits
One of the most beneficial features of SEMrush is its Content Audit Tool. You can use this tool to gather a variety of valuable data points, including these:
- Social signals from sites like Facebook, LinkedIn, and Twitter
- User signals like the number of sessions, average session duration, and bounce rate.
- Metadata, content authors, and content length for specific URLs
All of these metrics will help you spot the website pages that don’t get enough attention. You can then assess these pages more closely to identify ways to improve them.
This information will also help you create better content in the future.
Improve SEO with Templates
By improving your website’s search engine optimisation, you can rank higher on search engine results pages. That way, when people look for accounting firms near them or the best banking app, your business will likely appear at or near the top of the page.
SEMrush offers an SEO content template that helps you create search engine-friendly content that increases your chances of outranking your competitors for specific target keywords.
You can also use this tool to discover new link-building opportunities and conduct vital intel to learn about how your competitors use different keywords.
Get Ideas to Increase Engagement
An engaged audience will spend more time on your website, decreasing your bounce rate and improving your search engine ranking.
Have you noticed that people are leaving your website soon after clicking on it? If so, you can use SEMrush’s Writing Assistant for ideas to improve engagement.
For example, this tool might suggest that you enhance readability by reducing an article’s complexity or use headings and bullet lists for easier scanning.
Find Ideas for New Content Topics
When you’re busy providing valuable financial services, it can be hard to come up with new ideas for website content. That’s where SEMrush and its Content Audit tool come in.
In addition to sharing essential data, this tool can also share information on trending topics, searches that relate to your target keywords, popular articles, and frequently asked questions. You can use these results to brainstorm new topics for blog posts, videos, social media posts, etc.
Create an Editorial Calendar
An editorial calendar can help you stay on top of your content marketing strategy. You can use it to determine how often you’ll post content online and which posts you’ll share on specific days.
With SEMrush’s Marketing Calendar, you can assign colours to different campaigns, add specific actions you and your team must take for each campaign, attach relevant materials, and more.
Build Better Content Briefs
Better content briefs lead to better content.
SEMrush’s content template provides essential SEO-related information to help you draft clear, detailed briefs that your team can use to write valuable and search engine-friendly content. You can then attach these briefs to your editorial calendar to ensure everyone is on the same page.
Track Post Performance
SEMrush’s Post Tracking tool allows you to analyse and measure articles’ performance by tracking metrics like backlinks, keyword rankings, and social shares. You can also use it to track guest post performance on other sites and pages on competitor sites.
When you find your site’s top-performing posts, you’ll know to create more posts like it in the future. You could also use the information gleaned from tracking social shares to find potential influencers who could help you promote your business and grow your audience.
Start Using SEMrush Today
At you ready to take your company’s strategy to the next level with SEMrush content marketing? Stick with the best practices mentioned in this guide to maximise your subscription.
If you need more help to improve your approach to financial services content marketing and enhance your results, we’re here to assist at Fintech Content Marketing.
Contact us today to find out what we can do for you.