content marketing case study

The year 2020 will go down in history as one of the most difficult for business owners worldwide — and my second client was no exception.

Like many B2B financial services companies, my client did business by getting out there and meeting their prospects. When the pandemic hit, all these traditional methods were no longer options.

With a keen eye on how they could keep capturing the attention of their market without the dinners and drinks, they turned to our team at Fintech Content Marketing.

Here’s the story of how my second client more than doubled their revenue in 2-and-a-half years, adding an additional eight figures to their annual income.

The Background

Before the COVID-19 pandemic took hold of the world, we had been writing blogs and social posts for this company for a few years. We were also excited to get to ramp up their marketing efforts and see what kind of difference we could make.

When they could no longer rely on their conventional prospecting practices, they decided to hand over their entire 2020 (and later their 2021 and 2022) travel and dinners budget and let our team run with it.

What Did We Do?

We were grateful to this client for trusting us with a significant portion of their budget, and we were eager to produce meaningful results. Here are some of the most effective strategies we implemented to help them grow from 2020 to 2022.

Digital Events

One of the first things we did was host a series of cosy digital wine-tasting parties with this company’s clients and prospects. These fun events gave us a chance to connect with their audience and build relationships.

Enhanced SEO Efforts

We also ramped up the company’s search engine optimisation (SEO) efforts by publishing articles on their website and external sites. Sharing search-engine-optimised articles helped to boost their ranking and get their services in front of a larger online audience.

Online Conference

We decided to go big and hosted an online conference, which brought together speakers from many of the area’s major banks. This event was a huge success and created many exciting networking opportunities.

Personal Branding

Individual branding is just as important as company branding, especially in the fintech space. That’s why we decided to “personally brand” several of this company’s sales and leadership team members and help prospective clients get to know them better.

LinkedIn Ads

We also set up a series of LinkedIn ads (both retargeting and brand awareness) to help this company expand its reach and connect with professionals who could benefit from its services.

Content Marketing

At Fintech Content Marketing, we know that content is critical to success in the ultra-competitive fintech space. We decided to ramp up this company’s content efforts (to 8,000 words a month) to help them generate more brand awareness and provide more value to their audience.

Social Media Marketing

We ramped up social posts as well as started posting every day. More frequent posting played a crucial role in helping this client build brand awareness and foster stronger connections with their audience.

Logo and Website Redesign

We updated this company’s logo and company design, making it more eye-catching and unique to help them stand out from the competition. We rebuilt their website as well, making it more responsive and easier to navigate, and rewrote their online content to make it more compelling.

Google Display Ads

Finally, we set up a series of retargeting Google Display Ads to help this client further expand their online reach and get in front of more potential clients. These ads drove more traffic to the client’s website and played an essential role in boosting lead-generation efforts.

The Results

As you can see, we used a lot of different tactics to help this client generate leads and experience significant growth during a very difficult time. Because they trusted us with their sales and marketing strategy, we were able to produce substantial results!

For example, they went from getting just one or two inbound leads per year to over 40 in a very short period of time. They also experienced a lot less friction in the sales cycle and were able to achieve their goal of selling within a few years!

Do You Want Results Like These?

When this client first came to us, they weren’t feeling very confident. They were concerned — understandably so — about the effects of the pandemic and how it would influence their long-term business goals.

However, by trusting us and our experience in the fintech space, they were able to achieve 2.5 times growth over a three-year period.

Do you want to experience results like these for your company? If so, Fintech Content Marketing is here for you. Reach out today to learn more about our services or set up a free consultation!