Over three-quarters (79.7 percent) of marketers say link-building is essential to their search engine optimization strategy. However, 52.3 percent also say it’s the most challenging part of SEO.
Do you fall into either category (or both)? Are you struggling to gain links back to your fintech company’s website?
If so, this guide is for you. Below, you’ll learn eight tried and true techniques that can help you build links organically by leveling up your website content.
1. Get to Know Your Audience
One of the first steps to writing better content is understanding your audience. Specifically, consider the people who are likely to benefit from your content and link back to it when creating content of their own (such as blogs, social media posts, etc.).
The more you know about these people — their age range, gender, career type, interests, priorities, etc. — the better equipped you’ll be to deliver valuable content that they actually want to engage with and share with their own audiences.
2. Get to Know Your Competitors
In addition to understanding your audience, you should also know which businesses you’re competing against. What other investment apps, online banks, etc., are members of your target audience considering?
Once you’ve made a shortlist of your company’s top competitors, the next step is to evaluate their content. What kinds of blogs, articles, eBooks, and white papers do they have available on their websites? What questions have they left unanswered, or problems have they failed to address?
Use the answers to these questions to guide your content strategy moving forward. If you can fill in the gaps and share more helpful information with your target audience, they’ll be more inclined to read your content and link back to it.
3. Find Pages with the Most Referring Domains
A referring domain is a website from which your website or page has at least one backlink.
For example, if your blog post has a backlink from a local new site, it has one referring domain. If it has a backlink from a local news site and a finance influencer’s blog, it has two referring domains.
When deciding what kind of content to focus on, assess your blog and determine which posts have the most referring domains. If one post has ten referring domains and another only has 1, that’s likely a post that offers some kind of value that the other doesn’t.
Based on that information, you might decide to create more content like the first post (the one with more referring domains). Something about it resonated with your audience, so use that as a jumping-off point.
4. Choose the Right Keywords
Including the right keywords in your blog posts and other content will help your business’s website appear on more people’s search engine results pages.
By incorporating words and phrases that people are likely to type in during their search, you increase the likelihood that people will find your content, click on it, and find a solution to their problem. As a result, they’ll be more inclined to create links back to your site.
When deciding which keywords you want to rank for, it’s essential that you consider factors like relevancy.
Try to rank for keywords with less competition, too. Less competition increases the chances of your website showing up near the top of the SERP, meaning more people are likely to see and click on it.
Remember to use keyword modifiers as well. If you want to rank for a keyword like “investment app,” you might use variations of that word, such as “types of investment apps,” “best investment app,” “robo advisor investment app,” etc.
5. Appeal to Readers’ Emotions
Like it or not, humans are primarily governed by their emotions. Use that fact to your advantage.
By tapping into people’s emotions and appealing to them when writing your content, you can create a stronger connection with your target audience, resulting in them feeling more favorably about your business and more inclined to link back to your content.
Use tools like storytelling and real-life examples to build a relationship with your readers and connect with them on a deeper level.
6. Provide Solutions
People often turn to internet searches when they’re looking for a solution to a problem or an answer to a question.
If you can answer questions or solve problems, you’ll naturally attract more people to your website. You’ll also increase the likelihood that they’ll link to your content since it actually provides value to others.
Think about the types of questions members of your target audience might be asking or the problems they might be experiencing. Then, create content that answers or solves them.
7. Add Links to Reputable Sites
Including backlinks to reputable and relevant websites can also help your search engine ranking and encourage people to link back to your site.
You increase your website’s (and, therefore, your business’s) credibility when you include reputable and relevant links. As a result, people will be more likely to add links to your site to their content (and engage with your website in other ways, like learning about your services).
8. Use Facts and Statistics
Fact-based content that includes relevant and reputable statistics will also make your content more credible and encourage people to use it as a reference for their own writing.
It doesn’t matter if you’re answering a specific question or providing solutions to a particular problem. Look for ways to incorporate data and factual information into your writing.
Level Up Your Link Building Today
From learning more about your audience and competition to changing your keyword research tactics, you can use a variety of strategies to gain more high-quality links online.
Follow the tips shared above to start building links organically by enhancing your approach to content writing.
Do you want to learn more about link-building and other essential content marketing tactics for your fintech business? If so, Fintech Content Marketing offers many services that can help, including content strategy, blog and article writing, and more.
Contact us today to get started.