Over 80 per cent of marketers say they’re actively invested in content marketing for their brand. Despite the growing popularity of content marketing, some businesses have still been slow to get on board with this important tactic.

If you haven’t established a consistent content marketing strategy, now is the perfect time to do so. Below, you’ll learn how content marketing drives sales, especially for FinTech companies.

What Is Content Marketing?

Content marketing is a type of marketing that focuses on content creation and distribution to a specific audience. Content marketers develop all kinds of content, including blog posts, eBooks, white papers, social media posts, videos, podcasts, and infographics.

It’s important to note that effective content marketers create and share content strategically. They have specific goals for each piece they publish, and they strive to produce valuable, relevant, and unique content for their target customers.

How Content Marketing Drives Sales

Content marketing can help businesses in various industries, including the financial services industry, increase sales and generate more revenue. The following are some of the greatest sales-related benefits you can enjoy when you prioritise content marketing:

Expand Your Audience

How have you built your audience up to this point? Have you relied on word of mouth from satisfied clients? Do you use traditional advertising techniques like direct mail or newspaper ads?

You can grow an audience with strategies like these. However, online content marketing can be more effective — especially if you’ve noticed that your current process isn’t producing the same results it once did.

Content marketing allows you to get the name of your FinTech company out there on different platforms, such as social media and podcast apps. Expanding your reach, in turn, helps you grow your audience and connect with new potential clients.

Connect with Younger Customers

On a similar note, digital content marketing is especially effective when it comes to connecting with younger prospective clients.

If you want to tap into a new market of people who could benefit from your company’s financial services, you need to meet them where they are. For younger generations, that generally means publishing content online via blogs, social media sites, etc.

When you create content for these platforms, you make new people aware of your business who would never have known about it or your services. Then, when they need help from a financial expert, there’s a good chance they’ll think of you.

Educate Potential Customers/Clients

Many FinTech companies create educational content that addresses frequently asked questions or common concerns that their target audience has.

These kinds of blog posts, videos, podcasts, etc., are valuable to the consumer and empower them to make educated decisions — including decisions about the businesses they decide to work with.

If you want to educate your audience, invest in digital content marketing. People already spend nearly seven hours per day on the internet — you might as well meet them there and provide some useful information.

Establish Credibility

In addition to empowering your audience with valuable content and legitimate information, you can also use content marketing to establish your business’s credibility.

If your FinTech company is known for providing high-quality content and offering helpful information to its audience, people will be more interested in working with you.

They’ll view you as a trustworthy business. They will also be more inclined to rely on you when they need certain financial services.

Improve Search Engine Ranking

Search engine ranking plays a significant role in the size of your audience, the amount of traffic your website receives, and the number of sales your company makes. Content marketing contributes to your business’s search engine ranking and helps you to get closer to the coveted top spot on search engine results pages.

When you consistently publish valuable content, it’s easier to boost your ranking and get your business in front of more potential clients — particularly those who are actively searching for financial information.

Increase Audience Engagement

Finally, content marketing drives sales by increasing audience engagement. An engaged audience — one that follows your business online, regularly visits your website, and views you as a credible source of information — is more likely to invest in your services and recommend your FinTech company to their friends and family.

Level Up Your Content Marketing Today

Are you convinced that it’s a good idea for your FinTech company to invest in content marketing?

From growing and diversifying your audience to improving search engine ranking and online visibility, content marketing can do a lot for your business, regardless of its age or your target customers.

Do you need help figuring out how to start making content creation a priority? If so, our team at FinTech Content is here for you.

We specialise in helping businesses in the financial services industry create quality content and can’t wait to help you achieve your goals.

Contact us today to learn more about our services.