Video is one of the most effective ways to build trust, explain complex products, and stand out in the noisy fintech market. But most teams hold off because they think it’s going to be expensive, time-consuming, and impossible to do without a full studio setup.

The good news is fintech video marketing doesn’t have to cost a fortune. 

You don’t need a five-figure production budget or a polished scriptwriter to get started. You need a clear strategy, a willingness to show up on camera, and the right kind of support to keep things moving. In fact, some of the highest-converting fintech videos aren’t flashy, they’re simple.

In this guide, we’ll walk through how to launch a video marketing strategy on a small budget. 

Start with your strategy 

A lot of fintechs jump straight into production, only to realise six months later they’ve spent time and money creating content no one’s watching or that the content doesn’t support sales or brand goals.

Start by asking yourself these questions:

• What’s the goal of your video marketing? Brand awareness? Lead gen? Thought leadership?
• Who are you talking to—founders, finance teams, compliance officers, developers?
• What do you want them to do after watching—book a call, share a post, visit a landing page?

Once you’re clear on the goal, map out your content types accordingly. A few smart starting points:

• LinkedIn videos for brand building and visibility
• Product explainers for onboarding and education
• Founder or team Q&As for trust and transparency
• Customer stories to build credibility

Don’t try to do everything at once. Pick two or three formats that align with your funnel and stick to them. Consistency beats variety when you’re getting started and strategy beats aesthetics every time.

Repurpose what you already have available 

You don’t need to start from scratch. Chances are, you’re already sitting on content gold, you just haven’t turned it into video yet.

Start with your existing assets:

• Blog posts with high traffic or solid SEO rankings
• Sales call recordings where your team explains the product clearly
• Internal webinars, town halls, or product demos
• Customer interviews or written case studies
• Long-form reports or whitepapers that can be broken into talking points

Take a blog post that performed well and film a short video explaining the key insight in plain English, turn a sales pitch into a 60-second founder video, or use a Zoom transcript as the backbone of a quick LinkedIn clip.

This isn’t about reinventing the wheel, it’s about giving your best ideas a second life in a new format, which can help when you’re on a tight budget. 

Keep production simple 

You don’t need a studio and you definitely don’t need a creative director standing behind the camera, at least, not when you’re first starting out. Most fintech teams can create perfectly good video content with tools they already own.

Here’s what you do need:

• A smartphone or webcam with decent quality (most modern ones are more than good enough)
• A ring light or natural lighting from a window
• A clean background—or just a blank wall that doesn’t distract
• A plug-in mic like a Rode or even AirPods for clear, echo-free audio
• A script 
• Some type of editing equipment 

That’s it. 

When it comes to editing equipment, keep things simple. Tools like CapCut, Descript, or iMovie let you cut awkward pauses, add subtitles, and drop in your logo in just a few clicks. If you’re filming multiple videos, batch the process, so record everything in one session and schedule edits over the next few weeks.

Your audience cares more about what you’re saying than your lighting being perfect. Just focus on being clear, concise, and consistent.

Optimise for the right platforms 

Not every video needs to go on YouTube and not every platform deserves your time. When you’re working with a lean budget, you need to be ruthless about where your content goes and how it’s formatted.

Start with the platforms that actually support your business goals:

• LinkedIn is an obvious one for B2B fintechs. Native video performs well, especially when it’s short and punchy.
• Embedding a video or even linking to one with a thumbnail in email marketing can boost engagement and click-through rates.
• Product explainers, customer testimonials, or founder intros can work wonders on website landing pages.
• Only move onto YouTube, TikTok, or Instagram if your target audience is there and if you have a plan to maintain it.

Remember to add subtitles since most people watch with the sound off. Attention spans are getting shorter, so try to hook viewers in the first 3 seconds, and always end with a clear CTA. 

Don’t try to be everywhere all at once, instead, be where your buyers are, and make your video content work harder by shaping it to fit the platform, not the other way around.

Want to launch a video marketing campaign? 

You don’t need a production crew or a £10k camera. You just need a smart plan, a clear message, and a team that knows how to turn fintech ideas into high-performing video content.

At Fintech Content, we can handle the whole process, including planning, scripting, filming, editing, repurposing, and posting. Whether you’ve got raw Zoom calls, messy transcripts, or a founder who can talk for days but never hit record, we’ll take what you’ve got and turn it into content that builds trust and drives action.

From LinkedIn clips to landing page videos, we’ve helped dozens of fintechs get in front of the right people without blowing their budget.

Book a call and let’s make fintech video marketing easy.