Categories: Fintech Marketing

by deborah


Categories: Fintech Marketing

by deborah


Fintech Digital Marketing: Three Companies That Smashed It

Is your fintech digital marketing strategy feeling a bit stale? Has it been a while since you shook things up and tried something new?

If you need some inspiration for your fintech digital marketing strategy, you’ve come to the right place. Discussed below are three companies that have smashed it with their online marketing campaigns.

1. Monzo Golden Ticket Campaign

Monzo is mobile banking that gives users more control over their money. They run a regulated bank in the UK and have partnered with Ohio-based Sutton Bank to handle US accounts.

A few years ago, Monzo introduced its brilliant Golden Ticket campaign and turned its customers into brand ambassadors.

After the company’s beta launch, customers received special golden tickets. They could send those tickets to friends, allowing the friend to skip the waitlist and instantly access to Monzo app.

The golden ticket campaign was effective because it helped to build customer loyalty (referred customers are generally more loyal than non-referred customers). It also helped new users trust the Monzo brand since a friend or family member had already endorsed it.

The use of waiting lists for new customers was also influential. Waiting lists tap into people’s natural competitiveness and create a sense of exclusivity. They get people curious about what the product has to offer and encourage them to invest in it.

2. Coinbase Affiliate Program

Coinbase, a secure online cryptocurrency exchange platform, has seen great success from its affiliate program.

Affiliate marketing is a tactic that involves existing customers signing up to become affiliates, then receiving a commission whenever someone else signs up or makes a purchase using their affiliate link.

Coinbase’s program encourages users to promote the platform to members of their networks. Each referral must initiate a buy or sell of at least $100 within 180 days of opening an account. If they meet these criteria, the affiliate and the referral both receive a $10 bonus or commission.

The appeal of the bonus motivated users to promote Coinbase and encourage their followers to check it out. Many finance bloggers and influencers jumped on this program and generated significant income as affiliates.

Coinbase even upped the ante at one point after seeing the affiliate program’s success. After a $75 million funding round, they increased the bonus from $10 to $75. This temporary increase generated even more affiliate program participation.

3. Wealthsimple Money Diaries Series

Content marketing and media production are valuable tools that can help fintech companies connect with their audiences, build brand awareness, and move customers through the sales funnel.

Wealthsimple, a Canadian online investment management service, is an excellent example of a company that’s crushing the content marketing game.

Wealthsimple regularly publishes content that is catered to the company’s audience (rather than promoting the app directly).

One of the most successful content series is known as Money Diaries. This series features interviews with celebrities, including the late Anthony Bourdain and Kevin Bacon, as well as everyday users (for example, the newest installment tells the story of someone who learned money management skills in prison).

In each installment, the interviewee shares insight into their personal finances and how they have tackled various financial problems. They also discuss their career and personal goals and how better financial management can help them achieve their desired outcomes.

The Money Diaries series channels the power of storytelling and helps readers connect to the brand. When they see themselves reflected in other people’s stories, they may feel more inclined to check out the platform for themselves.

What Can You Learn from These FinTech Companies?

Are you looking to fine-tune your fintech digital marketing strategy? If so, don’t reinvent the wheel. You have plenty of real-life examples to emulate.

Take some tips from the three organizations discussed above to enhance your marketing plan and make it more effective. From referrals to content marketing, there are many ways to promote your business and attract more customers.