Approximately 75 per cent of large companies outsource content writing to a third-party writer or team.
Whether you’re currently running a large business or want to grow your financial services company into one, content writing can help you experience positive results.
If you want to experience the benefits of content writing but don’t have time to draft lengthy blog posts or in-depth eBooks, consider hiring a content writing specialist.
What is a content writing specialist, and how can they help your financial services business? Find the answers to these and other pressing questions below.
What Is a Content Writing Specialist?
A content writing specialist has extensive training and experience in writing, search engine optimisation (SEO), and marketing.
They are professional writers who create informative and engaging content, such as blog posts, articles, and white papers, to help clients educate their target audience and achieve their marketing goals.
What Do They Do?
When you hire a content writing specialist, you can expect to receive assistance with the following content marketing-related tasks:
- Researching industry-related topics
- Identifying the client’s needs and gaps in their content and recommending new topics
- Writing clear, compelling marketing copy to promote products or services
- Preparing content drafts for the client to review
- Proofreading and editing content before it’s published
- Coordinating with marketing and design teams to create illustrations, graphics, and other marketing campaign elements
- Conducting keyword research and using SEO best practices to increase the client’s website traffic
- Ensuring consistency in content style, tone, fonts, images, etc.
- Updating website content as needed
A content writing specialist can also help you make plans for future content marketing campaigns. They will work with you to set goals, identify key performance indicators (KPIs) to determine when you’ve met those goals, and list the specific steps you can take to achieve them.
Why Hire a Content Writing Specialist?
Hiring a content writing specialist is one of the most effective ways to grow your financial business and promote your services to your target clients.
Here are some of the most significant benefits you can experience after partnering with a specialist:
Gain Higher-Quality Content
You gain credibility with your target audience when you publish well-written and well-researched content online. This is especially true for companies in the finance sector, where people tend to be extra-cautious about whom they hire to help them manage their money.
People may be more inclined to choose yours over another company if you’re known for your professional and valuable content.
Increase Publishing Consistency
Consistent and frequent content publishing plays a critical role in boosting your company’s search engine ranking. However, it can also be difficult to publish content regularly when you’re busy handling other aspects of your business.
A writing specialist will help you create and stick to a content calendar, increasing your consistency and improving your SEO.
Understand Your Company’s Strengths and Weaknesses
Sometimes, you’re too close to your business to see its strengths and weaknesses clearly.
If you’re not sure what is and isn’t working regarding your content marketing strategy, a writing specialist can be a valuable asset. They will review your current approach, explain your strengths and weaknesses, and create a detailed plan to help you improve and make meaningful changes.
Become More Organised and Strategic
Many business owners have great intentions with their marketing strategies, but they struggle when it comes to executing their plans. They might have plenty of ideas for blog posts or eBooks, for example, but no time to write and edit them.
By partnering with a writing specialist, you can stay more organised and stick to your strategy even when you have a full client list or other backend tasks to handle.
Stand Out from Your Competitors
A content writing specialist can give you a leg up on your competition.
Because they help you publish higher-quality content more consistently, they will raise your search engine ranking. They will also help you gain an advantage over other businesses in your industry — meaning you can win over more people and convert them into paying clients.
Achieve Short- and Long-Term Business Marketing Goals
When they first meet with new clients, content writing specialists talk to them about their short- and long-term marketing goals. Then, they start developing a plan to help you meet them.
If you want to make consistent and significant progress, consider trusting the content writing aspect of your business to someone else.
Get Expert Content Writing Help Today
A content writing specialist does much more than provide higher-quality content for your website. They can also help you enhance your overall content marketing strategy and make faster progress toward your goals.
Do you think your financial services company could benefit from hiring a specialist? If so, reach out to us at Fintech Content Marketing. We have years of writing and marketing experience and are eager to help you enhance your content writing strategy.
Contact us today to learn what we can do for you.