There’s no doubt that the payments industry is one of the most ever-changing and innovative industries around. From mobile payments to cryptocurrencies, it seems like a new payment method is popping up daily. As a FinTech content marketing company, we know that staying on top of all the latest payment trends is essential for our clients.
If you’re considering using content marketing to reach your payments audience, we can help. Our team will work with you to create high-quality content that resonates with your target audience.
The Benefits of Content Marketing for the Payments Industry
Content marketing offers several benefits for businesses in the payments industry. Here are just a few of the ways that content marketing can help your business:
Reach a wider audience
The accessibility of fintech is both a blessing and a curse. Content marketing can help you reach a wider audience and stand out from the crowd. It’s never been easier for consumers to find the products and services they need, but that also means more competition than ever for businesses.
Highlight your unique selling points through well-written blog posts, infographics, and videos. You’ll be able to reach consumers who may never have heard of your business otherwise.
Build trust and credibility
The payments industry is still relatively new, so many consumers are still hesitant to trust new businesses with their money. In fact, nearly 26% of payments are still made in cash, despite COVID-19 pushing businesses towards contactless payments.
This is where content marketing can help. You can build trust and credibility with your audience by providing potential customers with helpful and informative content. They’ll be more likely to trust your payment solution when they see that you’re an expert in your field.
Content marketing isn’t just about building awareness for your brand. It’s also an effective way to drive conversions and boost sales.
By creating content relevant to your target audience, you can guide them through the buyer’s journey and eventually convince them to use your service. For example, you could create a blog post about the benefits of using your payment solution or a video explaining how to set up an account.
Outsourcing Your Content Marketing to an Agency
If you’re unsure where to start with content marketing, or you don’t have the time or resources to do it yourself, you can always outsource your content marketing to an agency.
At FinTech Content Marketing, we specialize in creating high-quality content for businesses in the payments industry. We offer an end-to-end content creation package. It includes SEO optimization, social media management, and email marketing content.
For our clients in the payment industry, we recommend certain content formats. Of course, blog posts are always a great way to reach your target audience and build trust with potential customers. But in the payments industry, we’ve found that these other content formats are particularly effective:
A short, engaging video is a great way to introduce your payment solution to potential customers. You can use video to explain how your service works and highlight its benefits.
At Fintech Content Marketing, we have a team of experienced video producers who can help you create an engaging and informative explainer video. With the top software and equipment, we’ll produce a high-quality video that you can use on your website, social media channels, or in commercials.
Podcasts are an excellent way to reach a wider audience. They’re easy to consume, and there are millions of people around the world who listen to them every day. We can start by interviewing someone from your team or another payment industry expert. We could also do a Q&A-style podcast where you answer common questions about your service.
A whitepaper can be an incredibly effective way to get your message across if you’re a startup looking for investment. A well-researched whitepaper will show that you’re a thought leader in your field. It will also give potential investors or customers an in-depth look at your product or service.
Note that established businesses in the payments industry can also benefit from writing a whitepaper. It’s a great way to reinforce your brand and build thought leadership.
Search Engine Optimization (SEO) is a process that we can use to improve the visibility of your website and its content on search engine results pages (SERPs). Throughout all of our content creation, we include relevant keywords and phrases to help you rank higher in search engines. We can also optimize your website and social media channels for SEO.
By ranking higher in search results, you’ll get more traffic to your website and increase your chances of making a sale.
Get in touch
Get in touch if you’re interested in finding out more about our content marketing services. We’d be happy to chat with you about your specific needs and requirements.