Every year, businesses in the finance industry spend millions of pounds on marketing. However, not all of them experience returns on their investments.
If you’re dedicating a significant portion of your budget to marketing but not seeing any results, it might be time to partner with some professionals.
Should you work with a content marketing consultancy to promote and grow your financial services business? Find the answer below.
Benefits of Working with a Content Marketing Consultancy
It’s understandable if you’re hesitant about hiring a marketing consultant — especially if you’ve been running a one-person show up until now.
If you’re on the fence about recruiting a third-party company, consider these benefits that you may experience:
Improved Content Quality
It’s okay if you aren’t a highly proficient writer. You have a different set of skills that allows you to provide your clients with excellent financial advice.
Hiring a content marketing consultancy allows you to work with experienced and skilled writers who are dedicated to continuously improving their skills. As a result, you’ll get higher-quality content to share online, which can boost your search engine ranking and enhance your credibility.
Stronger Client Relationships
When you regularly publish high-quality, valuable content that educates and empowers your audience, you’ll likely notice that you have an easier time building solid relationships with your clients. They’ll see you as an expert in your field and be more inclined to trust you and your advice.
More Guidance and Organisation
An effective marketing strategy requires as much organisation and planning as any other part of your business. However, because you’re so busy focusing on those other elements, you might not be dedicating as much time to critical aspects of your marketing plan, such as creating an editorial calendar.
A marketing consultancy will review your current approach, identify ways that you can improve, and help you implement them. They’ll give you specific guidelines to follow so you feel more confident moving forward.
Better Use of Your Time
If you’re trying to work with clients, keep up with correspondence, balance your books, maintain an organised office, and run marketing campaigns, you’re going to exhaust yourself!
By hiring a marketing team, you can offload content marketing tasks to someone else and focus your time on the tasks you do best.
When you make better use of your time, improve your content quality, and build stronger customer relationships, you’ll naturally see positive changes in your financial services business. Good marketing leads to increased conversions and more revenue for you.
How to Choose the Right Content Marketing Consultancy
What financial services professional doesn’t want better marketing content, stronger client relationships, and increased conversions? You can enjoy all of those when you hire a content marketing consultancy — as long as you choose the right one.
Here are some tips that will help you find the best agency for your needs:
Look for a Team with Finance Experience
You offer an essential service to your clients, and they trust you to provide valuable insights. If your content is full of inaccurate information because it was written by someone who doesn’t understand the financial world, your audience may lose faith in you.
Conversely, partnering with professionals with finance experience will help you ensure quality content and better outcomes.
Check Out Their Portfolio
Always check out a consultancy’s portfolio before deciding to work with them. Consider the type of work they’ve done for past clients and whether their style aligns with your vision for your brand.
It’s also helpful to request case studies so you can find out how their past marketing campaigns have performed and the kinds of results they’ve produced for clients.
Seek a Comprehensive List of Services
Ideally, you’ll find an agency that can assist with a wide range of content marketing tasks, from blog and white paper writing to search engine optimisation. If they offer a comprehensive list of services, you won’t have to find multiple partners to help you fulfil all your marketing-related tasks.
Meet “Face to Face” First
Arrange to meet with someone from the agency before making a final decision.
Whether you talk on the phone, via video chat, or in person, this meeting will help you get to know them better and learn more about the consultancy’s services, approach, specialities, etc. It also gives you a chance to talk about other important factors like fees and project timelines.
Partner with Financial Content Marketing Pros Today
Investing in help from experienced content marketers can help you enhance your business’s marketing strategy and achieve your goals, from attracting more clients to strengthening your social media presence.
Do you want to work with a financial content marketing consultancy that checks all the boxes discussed above? If so, get in touch with us at Fintech Content Marketing.
Reach out today to schedule a consultation or learn more about our services.