Three-quarters of businesses outsource content writing to third-party agencies or freelance writers.
Are you thinking about doing the same? How are you supposed to know if you’re working with credible and trustworthy professionals, especially when your content is about something as serious as the fintech world and financial services?
If you’re not sure where to start your search, this blog can help. Read on to discover the most important red and green flags to watch for when hiring a fintech content writing agency.
Why Work with a Fintech Content Marketing Agency?
You might be a fintech expert. However, that doesn’t mean you have the time or skills required to write compelling marketing content.
Here are five specific reasons to consider hiring a fintech content writing agency if you’ve been on the fence:
1. Save Time
Whether you’re running a massive fintech company or a small startup, you have plenty to worry about day to day. Do you really want to add content planning, writing, editing, and publishing to your to-do list?
When you work with a content writing agency, you can hand off tasks that might not be in your wheelhouse (not everyone’s a great writer, and that’s okay!) to someone who has the experience and skills needed to get them done.
2. Produce More Content
Maybe you like writing content for your business, but you simply don’t have the time to do it consistently.
The problem here is that consistency is critical to seeing results from your content, whether your goal is to drive more traffic to your website, boost your search engine ranking, or anything in between.
Working with an agency helps you to produce more blog posts, articles, etc., and stick to a content calendar.
3. Keep Up with the Latest Trends
Another problem with trying to do all of your business’s content marketing yourself is that you might struggle to keep up with the latest industry and content writing trends.
Say you’re trying to squeeze writing in alongside all your other responsibilities. In that case, it’s easy for important points to fall through the cracks, which can hinder the quality of your content or prevent you from providing the most up-to-date information to your audience.
4. Ensure Quality Content
Any content writing agency worth hiring will have stringent processes in place for editing and quality-checking content before publishing it.
They will ensure everything is grammatically correct, properly formatted, and includes accurate information before they share it on your website and put it in front of your audience. As a result, you’ll have an easier time building credibility and gaining your target customers’ trust.
5. Gain Valuable Insights for Better Performance
As someone who works in the fintech space, you know that numbers matter. However, do you know what numbers to monitor when it comes to your content marketing strategy?
Content writing agencies typically have access to tools that you don’t, including performance-monitoring tools that can provide important data regarding how well your content is being received, what you can do to improve your strategy in the future, etc.
Perhaps you’re leaning toward hiring a content writing agency but don’t know which company to trust. If that’s true for you, start by considering these red flags.
Here are five of the most important warning signs to watch for when vetting candidates:
1. They’ve Never Worked with a Fintech Company Before
Some content writing agencies specialise in assisting a specific type of business, such as a financial services or fintech business.
Working with these highly specialised agencies can help you ensure you’re partnering with experts who understand your niche and know what your target audience is looking for when searching online.
Conversely, working with an agency that serves a wide range of clients may mean you’re trusting people who have never heard the word “fintech” with your content.
2. They Give Surface-Level Answers to All Your Questions
A warning sign that you’re working with a more generalised content writing agency (or writers who aren’t very experienced) is that they give surface-level answers to your questions or seem to recommend one-size-fits-all solutions.
Every business is unique, even businesses in the same industry, and you need a unique content writing strategy to match. Be wary of someone who seems to give general responses and doesn’t have detailed insight into your business or your marketing needs.
3. Their Prices Are Too Good to Be True
Quality services come with a price tag to match. If a content agency’s prices seem too good to be true, it’s probably because they are.
While you don’t have to spend an arm and a leg to get good fintech content, it also shouldn’t cost you next to nothing. Super-low prices may indicate subpar quality, so proceed with caution before deciding to hire an agency that seems to be too affordable.
4. You Don’t Like Their Content Samples
Ideally, the content writing agency you hire will have a robust portfolio of sample articles for you to review before you make a decision. Pay close attention to these samples to consider whether or not they work for you and your business’s needs and goals.
Maybe their articles look fine, but they’re just not your style. That’s okay. If the content samples don’t fit with what you need, it’s perfectly fine to move on to another candidate.
5. You Simply Don’t Get Along with Their Team
Typically, you’ll meet with a representative from the agency either in person or via video chat before you decide to work with them.
Consider how well you get along during this meeting. Do you seem to be on the same page regarding what matters most when producing marketing content? Do you have an easy rapport?
If not, you’ll probably be better off with a different agency. After all, you’ll be working closely with these people, so you need to feel comfortable communicating with them.
You know what to avoid, but what should you watch for? What are the green flags to keep in mind to ensure you’re choosing a good fintech content writing agency?
Be on the lookout for these five positive signs as well:
1. Their Culture and Values Align with Yours
During your research, be sure to read about the company to get a sense of its culture and values.
If they align with your business’s priorities, that’s a good sign and an indicator that you’ll likely get along well with them. After all, it’s much easier to collaborate and create a content strategy with people who value the same things as you.
2. They Offer in-Depth Analytics
The best content writing agencies understand the value of data. They also have detailed systems in place to help them collect the data that matters most to your business and will help you achieve your goals.
Be sure to ask about their data collection and analytics processes, and if they can provide a detailed breakdown of what they do and why, you’re looking at a green flag.
3. They Give Realistic Timelines
Remember that if something seems too good to be true, it likely is. In addition to prices, this principle also applies to timelines.
Content writing agencies should be realistic about what they can do, how much they can handle in a specific time period, and when your business should expect to see results. If they’re upfront about all of these things, you’re probably working with a good team.
4. They Assist with a Variety of Content Types
Blog posts are an important component of a good content-writing strategy, but they shouldn’t be the only type of content you produce.
Look for an agency that assists with writing several different types of content, including eBooks, white papers, and articles. They will help you create a more diverse and effective strategy than one that relies on blogs alone.
5. They Prioritise Research, Accuracy, and Relevance
Quality control should go beyond simply eliminating grammatical errors and typos. The agency you hire should also prioritise subject-matter research and include accurate and relevant information in the content they create for your business.
Ask about the steps they take to ensure accuracy and relevance before deciding to work with a specific team. If they have a solid plan to address these things, they could be the right agency for you.
Find the Right Fintech Content Writing Agency Today
Partnering with a financial services content marketing agency can be exciting and intimidating.
On the plus side, you’re working with experienced writers who can help you level up your content strategy and expand your reach. However, you’re also trusting an important part of your business to someone else, and you have to do your due diligence to ensure you’re hiring the right people for the job.
If you’re looking for an agency that provides all the green flags listed above and is free from all the red ones, Fintech Content Marketing is here for you.
Reach out today to learn more about our services or schedule a consultation.