New year, new budget!

If you’re like most marketers, you’re spending — no pun intended — the beginning of the new year thinking about how much of your budget to dedicate to marketing, as well as what you should spend that money on to see the best results.

So, what should you include in your marketing budget? Discover three essential things every marketer should focus on in 2024 below.

1. Content Creation

Nearly half (45 per cent) of B2B content marketers say they expect their content marketing budgets to increase in 2024. Make sure you allocate sufficient time and resources to content creation — blog posts, videos, infographics, eBooks, etc. — in the new year.

Why is content marketing so critical to your fintech company’s success? One of the primary reasons is that the content you publish online has a major impact on how many people find and learn about your business.

What Kind of Content Should You Create in 2024?

Blog posts still have a place in your content mix. Long-form content can help you keep people on your website longer, which lowers your bounce rate and boosts your search engine ranking.

In addition to blog posts, it also helps to add other types of content into the mix, including video and audio content (such as YouTube videos, website videos, and podcasts). Give people multiple ways to engage with your business online so you can cater to a larger audience.

Tips for Better Content Creation

If you want to create more high-quality content in 2024, make sure you put together — and do your best to stick to — a content calendar. A content calendar tells you what to share on specific days, and it helps you plan ahead and create content in advance rather than trying to come up with ideas on the spot.

Are you worried about how you’re going to find time to create content consistently, even with a calendar? If so, consider partnering with a team of content marketing experts. They can help you develop a content strategy and ensure you’re publishing high-quality, relevant content at regular intervals.

2. Social Media Management

Over 90 per cent of businesses use social media as part of their marketing strategy. If you haven’t been using it, or if you haven’t used it consistently, 2024 is the perfect time to get started.

What Should You Share on Social Media in 2024?

Video content reigns supreme in 2024. Instagram reels, TikTok videos, Facebook stories, etc., are all great ways to connect with your audience and get them interested in what you have to offer.

Focus on educational content, too, and look for new ways to answer questions they’re asking online (such as “What to look for in an investment app?” or “How much should I save for retirement?”).

How to Improve Your Social Media Strategy

When putting together your content calendar for the new year, be sure to include social media content. Planning your content ahead of time and setting aside time to create it in batches will help you stay on top of it and avoid getting overwhelmed.

Investing in social media management is another excellent way to improve your social media strategy this year. Partnering with professionals allows you to take back your time and focus on other elements of your business while still growing your social media presence and connecting with your audience on the platforms they use the most.

3. Analytics and Monitoring

As a business owner in the fintech sector, you know how important data is — and that includes data related to your marketing campaigns and their performance.

There are plenty of free tools you can use to collect data and analyse the success and effectiveness of your business’s marketing materials. At the same time, though, it can be worthwhile to invest in paid solutions that provide more in-depth analytics and generate reports you can use to make more data-driven decisions.

Don’t forget that many content marketing and social media management experts can also provide access to tools that will teach you more about your marketing campaigns and help you figure out what works and what doesn’t.

That’s another reason why partnering with professionals is so important — they have tools and technologies you don’t, and they’re happy to share them with you!

Make the Most of Your Marketing Budget in 2024

Are you ready to finalise your new marketing budget? If so, use the guidelines shared above to ensure you’re spending your money on the right things this year.

Have you decided to invest in content creation in 2024? If so, let our team at Fintech Content Marketing be your partners.

We specialise in content marketing, social media marketing, and content strategy for fintech companies like yours, and we can’t wait to help you achieve your goals.

Get in touch today to set up a consultation.